Sacred Heart College BBA Students Gain Hands-On Experience at Radio Mirchi FM Station

Wednesday, July 10, 2024

Today, third-year BBA students specializing in Integrated Marketing & New Media at Sacred Heart College (Autonomous) Thevara visited the Radio Mirchi FM station. This visit was an integral part of their experiential learning program, designed to provide real-world insights into content creation, revenue models, and advertising campaigns. During the visit, students had the opportunity to observe the dynamic environment of a leading FM station and interact with industry professionals. They gained valuable knowledge about the intricate processes behind radio programming, the strategies employed in generating revenue, and the execution of successful advertising campaigns. This hands-on experience is expected to enrich their academic journey and prepare them for future careers in marketing and media. The college continuously emphasizes practical learning opportunities, ensuring that students are well-equipped with the skills and knowledge necessary to excel in the competitive world of integrated marketing and new media.