Dr. Jamshi J currently serves as an Assistant Professor in the area of Business Analytics and Marketing. She holds a Ph.D. in Management from Kerala University of Fisheries and Ocean Studies (KUFOS). Her academic foundation integrates analytics, technology, and behavioural sciences, with an MBA in Business Analytics and Marketing from VIT University ,a B.Tech in Information Technology from Cochin University of Science and Technology , and an M.A. in Industrial Psychology from IGNOU.

She began her professional journey within the public sector innovation and research ecosystem, serving as Innovation Fellow at the National Innovation Foundation (DST, Government of India), Senior Research Fellow at the Central Marine Fisheries Research Institute (Government of India), and later as Business Incubation Manager at Kerala University of Fisheries and Ocean Studies (Government of Kerala). This exposure to policy-linked research, grassroots innovation systems, and incubation strategy informs her applied research orientation.

Her research interests encompass analytics-driven decision-making, consumer behaviour, service marketing, service quality modelling, structural equation modelling (SEM), digital platform ecosystems, survey instrument design, and the integration of emerging technologies in management education. She remains actively engaged in strengthening start-up ecosystems, innovation-led growth initiatives, and interdisciplinary academic collaborations

Area of Expertise

Her areas of expertise include Business Analytics, Marketing Analytics, Research Methodology, Digital Consumer Behaviour, Data Visualization, and Innovation Management. She integrates advanced analytical and business intelligence tools such as Python, SPSS, SmartPLS, Power BI, Tableau, Excel, and Google Analytics into her pedagogy, fostering data-driven thinking and applied analytical competence among management graduates.

CONSULTANCY 

Associate Reviewer, The International Journal of an Emerging Transdiscipline (Ongoing)

2025

Expert Session, Business Analytics using Advance Excel and Power BI, Department of Business Administration and Management, Kerala University of Fisheries and Ocean Studies (4 July 2025)

Expert Session, Social Entrepreneurship, Kerala Institute for Entrepreneurship Development (KIED) (2025)

External Examiner for the First Semester Machine Learning Practical Examination and evaluation of UG Examination at MA College, Kothamangalam.

2024

Expert Session, ATAL Faculty Development Programme  on Social Entrepreneurship, Theory of Change, and Sustainability Planning (2024)

Expert Session, AI tools for Entrepreneurs, Institution’s Innovation Council (IIC), VIT University, Vellore (2025)

Chief Evaluator, IDE Bootcamp Phase II – South Zone (29 April–3 May 2024), organized under the Institution’s Innovation Council (IIC), Ministry of Education, Government of India; hosted by Sree Narayana Gurukulam College of Engineering (SNGCE)

Mentor, MAARG Initiative, Start-up India – Mentored 15 early-stage startups under the national MAARG (Mentorship, Advisory, Assistance, Resilience, and Growth) programme (2024)

Expert Session, 6-Day AICTE-Funded Faculty Development Programme on Social Entrepreneurship under the DST-NSTEDB Sponsored Technology-Based Entrepreneurship Development Programme, KUFOS (2024)

Others 

Chief Evaluator, INSPIRE Awards – MANAK (South Zone), Department of Science and Technology (DST), Government of India (2018)