Ms. Priya Renjini S, Dr. M Sivaprakasham (Guide)A study on Adoption and Preference of Banking Applications in the Digital Era: Customer Preference Dynamics in Mobile Banking Platforms, UGC approved Peer reviewed Journal, Anusandhanvallari Vol 2026(https://drive.google.com/file/d/1EyviAd-jz8QnlMaSLkV5ZzKiX7tW620K/view?usp=drive_link), https://psvmkendra.com/index.php/journal/article/view/1211