Department of Management offers a unique BBA Programme – “BBA in Integrated marketing and New Media”. The aim of the Programme is to bring out the graduates with the knowledge and create, execute marketing strategies using a variety of channels and tactics. The programme covers the pertinent topics like Digital marketing, Advertising Management, Market Research, Public Relations, Social Media Marketing, Consumer Behavior, and more. The programme is specially designed to introduce the students to the field of Integrated Marketing communications and to help them make better marketing decisions. The programme also creates an environment of activity-oriented learning and an opportunity to develop the core competencies of Business Administration for the students.