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Dhanalakshmi Menon
Assistant Professor (SF)
Commerce

Pursuing Ph.D in Commerce from M G University, Kottayam

Publications:

Book Chapters:
1. ‘Entrepreneurial Opportunities and Challenges in Gig Economy’ in the book Technology 4.0 and Business Models: Emerging Opportunities and Challenges (ISBN: 978-81-962550-6-0)

2.‘Online Buying Behaviour among college Students’ in the book- Global Perspectives of Business Environment – 1 (ISBN: 978-93-6012-893-7)

3. ‘A study about Financial Behaviour of Corporate Employees’ in the book – Recent Trends in Commerce, Business and Economics (ISBN: 978-93-95422-38-3)

4.‘A study on Financial Literacy among college students in Ernakulam’ in the book – Recent Trends in Commerce, Business and Economics (ISBN: 978-93-95422-38-3)

5. ‘Investors’ Perception towards Investing in Start-ups’ in the book- Recent Trends from Past Trends – II (ISBN: 978-93-94689-12-1)

6.’Sustainable Development through Green Entrepreneurship in Kerala’ in the Book – Business Transformation through Information Technology and Management (ISBN: 978-93-91274-30-6)

Journal Papers:
1.  ‘A Study on the Problems faced by Women Entrepreneurs in Kerala’ in the Internatioanl Journal of Research and Analytical Reviews (IJRAR), Journal No.43602, Vol.1 Issue 9

2. ‘A Study on the Awareness about KSUM and its Initiatives among College Students in Kerala’ in the Internatioanl Journal of Research and Analytical Reviews (IJRAR), Journal No.43602, Vol.1 Issue 9

Paper Presentations:
1.  ‘The Role of Business Incubators in the Growth of Start-up Companies in Kerala’ at the National Conference on Economic Upsurge through Entrepreneurship held at Karpagam Academy of Higher Education, Coimbatore

2. ‘A Study on Intra-day Trade by Youth during Lockdown Period’ in the International Conference on Emerging Trends in Business, Management and Finance in the Post Pandemic Era held at Bharata Mata College, Thrikkakara

3. ‘Entrepreneurial Opportunities and Challenges in the Gig Economy’ in the International Conference on Technology 4.0 and Business Models held at Bharata Mata College, Thrikkakara