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Bichu S Nair
Assistant Professor
Management Studies
  • Impact of Antecedents of Purchase Decisions on Consumer Actual Buying Behavior of Organic Food Products” – In Essays on Banking, Finance, and Accounting

  • “Effectiveness of Sustainable HRM Practices During the COVID-19 Period”International Journal of Scientific Research in Engineering and Management

  • The Role of Frugality in Green Purchase Intention: Unveiling the Mediating Role of Green Perceived Value ;Atlantic Press Springer Nature