A Design Thinking Workshop was organized by the Department of Management Studies for the students of 4th semester BBA - Integrated Marketing and Business Analytics. The session was led by Ms. Lakshmi Agarnath, Associate Director of Experience Products at Verizon India. Ms. Agarnath, an esteemed Alumni of Sacred Heart College and a graduate of IIM Kozhikode, utilized her industry expertise to provide participants with deep insights into user-centered innovation and product development.
The workshop introduced design thinking as a structured, five-stage process: Empathy, Define, Ideate, Prototype, and Test . Through conceptual discussions on design philosophies and hands-on group activities, students learned to identify user challenges and brainstorm practical, innovative solutions for real-life scenarios. The workshop was facilitated by Mr. Raghunandan C., HOD, Department of Management Studies, who encouraged students to apply analytical thinking to modern business challenges. We also extend our sincere gratitude to Dr. Jisna N. and Ms. Neethu for their valuable support in coordinating this event. The session proved to be a transformative experience, successfully bridging the gap between theoretical concepts and practical industry application.
